Wednesday 21st June 2023
The summer Solstice took place on the 21st of June, representing the longest day of the year, for people like me who love to manifest it can be a great way to manifest
As a sex tech brand, the summer solstice can be a time to start getting everything ready for the end of this quarter and the start of quarter 3 in the business year. A time to celebrate your staff and what you have achieved in the first 6 months of 2023, both internally and externally.
Why not:
Do a summer-themed campaign – if you use natural ingredients or sustainability is a key value, you can create a campaign that emphasises nature and the beauty of the world. Think flowers, the beach and getting ‘hot & wild’ in the heatwave. If your UK based, why not find a way to focus on the drought or hose ban in a fun and sexy way, take note of Love Not War’s amazing break-up with your showerhead campaign!
Get creative and look at new ways to create brand awareness: from hiring a copywriter (my emails are always open) for a summer refresh to old landing pages to a collection of blogs to help with SEO and additional content. Sometimes a new perspective can bring back that sex appeal to your copy that will grab the attention.
Celebrate your company values – from sustainability to mental health and career development opportunities why not showcase your values and how your brand is constantly evolving and living up to them? From LinkedIn posts and blogs on your core values to website copy and email marketing showcasing the behind-the-scenes of your brand.
Bring attention to your success over the last few months – have you had an uptick in new followers across socials? What about media success? Why not use your socials and email marketing
Localise your brand – from attending summer events to promoting local talent and looking for places to host events why not take it locally and celebrate the area around you? You never know what interesting campaigns or even partnerships you might find to promote your brand.
Show your fun side – TikTok has allowed brands to tap into the humour that BTS can bring, from agencies like New Zealand based The Attention Seeker and their staff TikTok showcase everyone’s personality and the fun side of working in a creative agency, from pay rise meetings to being told off for posts. And with Sex tech, you need to get creative in how you talk about and showcase products, take Nox and their creative ways to promote their handcuffs and even dildos and vibrators.
As for myself, this summer solstice will be a way to reconnect with me, Satisfied Kat and nature. From working in the outdoors (I am staying at my parents who have a beautiful garden I can luckily work from comfortably) to getting out the colourful sticky notes and planning where I want satisfied Kat and my future business Aweni to go in quarters 3 and 4.
As someone who wants to do everything all at once, it can sometimes be overwhelming with all the ideas I have for Satisfied Kat and where I want my freelance career to go, so I will be using the 21st to look inwards and decide what I want to do in the here and now.
For Satisfied Kat, the focus will be on my offering and services to clients: niching down to just copywriting for websites and blogs, creating new templates to sell for SEO and Keyword planning and quarterly planners to help with communications/marketing plans for brands. As well am looking to launch my consulting services for brands needing help with their comms planning for the upcoming quarters.
I will also be relaunching myself across socials: using TikTok, Instagram and the creator platform Sunroom to offer advice and tips (on Sunroom I will be offering more spicy and personal advice as well as marketing tips), celebrating my wins and previous clients as well as manifesting my perfect clients, Lovehoney UK and Honey Bridette I am talking about you! So I look forward to seeing you all join me on this journey.
As for Aweni – I will be starting my lean canvas and pitching deck as I look for investment opportunities to start raising funds and using my time as a sex tech school alumni host to double down on learning about the industry and business.
Happy Summer Solstice everybody!
And remember, be bold, creative and beautiful
Katrina
XOXO
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