Alchemy of Her - SEO-Optimisation
I created a series of pages for the new website that was SEO-optimised for the launch of Alchemy of Her and their self-paced Priestex Mastermind Business course
For all website copy please see: www.alchemyofher.org
I was briefed to create compelling copy that was SEO-optimised and engaging for their new website (formally HannahHeart.com). The task was to optimise the website to promote their Priestex Mastermind business course and upcoming VIP 1:1 coaching package. The results showed that we optimised the website ready for launch in June 2023.
The Brief
The original brief was to SEO optimise the site for the Priestex Mastermind course for Hannah Heart. As they went through the rebrand the new brief was to SEO optimise the site ready for the Alchemy of Her launch in June 2023.
The Problem
Due to the nature of the services offered (specifically for people within the sex work and content creation spaces), the client was aware that they couldn't rely on Google ads or paid socials to gain brand awareness and create sales. So their SEO had to be strong.
The original site wasn't SEO optimised, including a lack of landing pages, keyword research or backlinks. Hannah Heart, which then became www.alchemyofher.org, was looking to create a site that was SEO optimised to promote originally their Priestex Mastermind course and then to promote the brand itself.
What I did
Using Semrush to make a list of the current keywords and SEO audit I made a list of actions for over the 4 weeks of work for what needed to be focused on.
These tasks ranged from creating h1 tags, Meta tags and changing URLs to adding backlinks and creating content for the site as well as making sure there was no keyword cannibalisation.
As well as creating this we worked together to agree on a list of new landing pages for the site including:
Home
About
Course's landing pages plus a page per course
mentoring and life coaching pages
and blogs to help create additional content that can be used for SEO.
Over the 4 weeks, I worked on each page making sure to create URLs, Meta tags and H1, H2 and body text that could be immediately copied into the website.
With the Alchemy of Her re-brand, it was important to create pages that could be easily updated as the launch took place and they added additional content and offerings to their new clients.
We also needed to use language that seamlessly brought together the original offering from hannahheart.com and the Priestex Mastermind course and the new brand mission.
The Results
What we created was a series of pages and blogs that took the customer on a journey of the mysterious. Using language that tapped into the spiritual and holistic practices of the owners we combined it with their intention of selling these packages to people in the sex industry looking for business guidance. Combining the ideals of the holistic with the realistic language of business.
With the content on the site already (although it hasn't launched yet and is still undergoing maintenance) semrush has recognised the site as SEO-optimised.
"I loved working with Katrina! She brings a wide variety of experience to the table and was very responsive to the direction that we gave her. She went above and beyond to meet our needs for the SEO optimization for our site and was excellent at matching the voice we wanted to have in the copy for our rebrand. She was very adaptable to the needs of our project. She is multi talented, so a great person to have on your team who can switch from the SEO roll into copywriting and social media as needed. Aside from being able to provide a professional experience, she is extremely personable and responsive. She brought a lovely positive energy to all of our meetings and was always a joy to speak with. I highly recommend her services!"
-Sarah Orlik, Alchemy of Her