My Girlfriends Secretes - TikTok Creation
Video content is the way forward and UGC content allows you to reach a wider audience via TikTok and Instagram Reels and stories.
My Girlfriends Secretes is an online sex toy retailer based in the US.
The Problem:
With the community guidelines of social channels, it can feel like it's hard to create UGC and video content without getting shadowbanned. But this isn't the case, using trending audio and video ideas as well as focusing on SEO-optimised text and educational videos, Sex Tech is in a great position to get creative with promoting your brand.
The Brief:
I was briefed to create two TikToks to promote brand awareness.
The Solution:
Researching trending sounds and videos I created a script for each idea and let the client decide which two they wanted to focus on.
After we agreed on them I filmed and edited them before sending them over for final sign-off. once they were I uploaded them with the relevant hashtag.
Both received a high engagement (the first had an engagement rate of 76.17% and the second of 6.95%).